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Introduction

Anhui Xinhua Publishing (Group) Holding Co., Ltd. ("Group") is a large state-owned cultural enterprise approved by Anhui Provincial Committee of CPC and Anhui Provincial People's Government in November 2007. Anhui Xinhua Media Group Co., Ltd., wholly-owned by Group, was established in February 2008 by the original Anhui Xinhua Publishing Group Co., Ltd., and listed in January 18th of 2010 as the first A-share listed company in publishing industry (stock referred to as: WanXin media, stock code: 601801).

The Group's main businesses include distribution of publications, cultural consumption, education services, modern logistics, comprehensive commerce and cultural real estate. We also have business in ITFIN, film and television media, import and export business, audio and video publishing, advertising media and hotel management. We are developing business in digital publishing and equity investment and other emerging industries.

The Group wholly-owns or holds controlling interest of 124 sub-branches, has more than 630 publishing outlets and more than 6,000 employees in Anhui, Jiangsu and Shanghai, etc. In 2015, the Group achieved more than tripled operating income, total profits and total assets compared to the end of 2010. According to "Press and Publication Industry Analysis Report" of August 2016 released by the State Press and Publication Administration of Radio, the Group's overall economic scale kept the number one in same industry for three consecutive years.

The Group has won many Chinese national awards, entered top 500 Chinese enterprises in 2016, kept records of 12 consecutive years of entering top 500 Chinese enterprises in service industry. We are a company with investment value. The Group entered top 100 Chinese listed enterprise of investment value, won famous brand of Chinese listed company, was chosen as one of The Shanghai and Shenzhen 300 Index sample stocks, the Shanghai Stock Exchange 380 Index sample stocks and Shanghai Stock Exchange margin trading subjects. WanXin Media has excellence practice of balanced scorecard and won Global 2015 Balanced Scorecard Hall of Fame Outstanding Organization Award.

At present, the Group focuses on the theme of "reform, innovation and development", creating 5 integrated business through the promotion and transformation of the traditional main business, gaining 2 drives from the capital market and the real economy. The 5 integrated business include cultural consumption, education services, modern logistics, comprehensive commerce and cultural real estate. We aim to transform from traditional cultural enterprise to digital platform and to become integrator and service provider of people's lifelong learning and education.

Culture

Mission:  to become integrator and service provider of people's lifelong learning and education.

Vision:  To become the best digital platform business in China specialized in culture and education.

Core values:  better oneself, better the world.

Code of Conduct:  Satisfying customers’ need is the only reason that we exist.

Employment concept:  use performance to value the hero, use virtue and talent to match position.

Employment standards:  attitude is greater than ability, integrity is greater than skills.

Honors

The Group was chosen as one of The Shanghai and Shenzhen 300 Index sample stocks, the Shanghai Stock Exchange 380 Index sample stocks and Shanghai Stock Exchange margin trading subjects. According to "Press and Publication Industry Analysis Report" of July 2013 released by the State Press and Publication Administration of Radio, WanXin Media’s market value ranked the 4th of 26 listed publishing and printing companies and ranked No.1 of 4 listed publishing companies. In 2013, the Group entered shortlist of Top 500 World Media released by World Media Lab and ranked No. 239.

The company has won the “Chinese Government Award of Publishing”, " advanced group of national press and publication system ", " advanced unit of national reading activity ", “top 100 of Chinese listed enterprises with comprehensive capability “, " top 100 of Chinese listed enterprises with credibility ", " China's AAA-credit enterprises ", “top 100 of investment value of Chinese listed company “, " top 10 brand of investment value of china (industry)"and" listed company in China with the most social responsibility ", etc. In 2012, the company’s brand entered the well-known trademarks in China, as the first publishing company in Anhui province, and the 1st publishing company out of Beijing to won such honor.